The other day I received this magazine in the mail, unsolicited, of course. If you don't see the problem off hand I congratulate you on your moral standards but suggest a quick Google search ("what is a mofo") before reading on. Go ahead, I'll wait... I would explain it here but it would totally thrash my profanity rating so you'll have to take the detour.
After studying the mailing in curiosity and comprehending that it is not a publication on "badass" urban lifestyle I noticed that the publishers have simply chosen the first two letters of their names, MOrrison and FOerster, to compose the title. The magazine is in fact on technology trends.
Doubtlessly these two gentlemen have opened the floodgates for ironic comments and mockery. Even if I decided to file the coincidence and get on with it the question remains: why on earth didn't they check?
I have to assume that a lot of time and money goes in a magazine like this. After all, they created, produced and mailed it to a lot of people without receiving a single dollar in return (there are no ads in there except for self-promotion which is probably the whole point of the mailing). Regardless: how many people will throw it away taking it for something it is not? Or, worse: how many people will NOT throw it away initially because it sparked their curiosity (like mine) just to then conclude that these may not be the best people to do proper research?
There is art in names, and a funny twist can be all it takes to make an idea stick, but this is not it.
Thanks for your time,